Why did I start Marketing?
Starting Copy for B2B
Hi, I'm Isabel
My passion has always been writing, but life has pulled me in many directions along my extended twenty-plus years of business experience. I have worn many hats and held numerous roles that have broadened my knowledge across various services.
I believe a polished person can only exist once you've been in many shoes.
Growing up in Germany and Spain has taught me many ways to view the world and its business etiquette, as well as the importance of balancing work and life.
Now, I live in Winnipeg, MB I am always looking to support small businesses in my community.
Why Clients Choose Me?
I Don't Just Write. I Build Relationships
I have collected many titles over the past 25 years in business. I've learned that being an exceptional copywriter and strategist requires years of industry knowledge, as well as expertise in operations, management, and employee standards. To effectively relate to your customers from every angle and understand the business goals, it is essential to grasp the core principles of the business.
The challenge of a good marketing strategy is knowing what your company struggles with and starting to work on what suits your brand, with results that are not just a viral moment but lasting customers. No flashy campaign can deliver consistently for years to come. Nurturing your business involves setting long-term goals and marketing that goes beyond clever words. It's about creating genuine connections between your brand and the people who need what you offer. I take time to understand your business, your industry language truly, and most importantly, your customers' pain points.✔️I Stay Ahead So You Don't Have To
The marketing landscape changes constantly—especially with AI reshaping how we work. While others scramble to keep up, I make it my business to stay on top of emerging trends and technologies. I integrate AI strategically to enhance your marketing while maintaining the human touch that builds trust.
✔️Partnership Over Transactions
When you work with me, you're not just hiring a copywriter—you're gaining a strategic partner who listens, collaborates, and builds plans around your voice. My goal is simple: give you space to breathe while I handle the moving parts of your marketing strategy.
✔️What Sets Me Apart:
- Industry Expertise: Deep understanding of both B2B and B2C markets, with the ability to speak your industry's language with clarity and authority
- Results-Driven Approach: Focused on turning leads into loyal customers through strategic copy that actually converts
- Fresh Perspective: I bring creative, innovative ideas to every challenge—no recycled "best practices" here
- Reliability You Can Count On: Consistent on-time delivery with a track record of client retention and business impact
- AI-Enhanced Strategy: Leveraging cutting-edge technology to track what's working, spot opportunities, and keep your brand ahead of the competition
My Approach
You can't afford to wait.
Book your free consultation today and discover how strategic copywriting can transform your business.
Ready to transform your marketing?
If you've been feeling the pressure of keeping up with marketing trends while running your business, let's talk.
Sometimes all it takes is having someone who truly listens and understands your company's needs.
